Have a smile with the customer

Have you ever been out in a crowded place like the mall or  waking down a busy street or passing a person at work and smiled at them? What was the reaction from the person you smiled at? Some may not have smiled back, some may have turned their heads away, some may have given the nodding gesture or a quick wave of the hand. The list of outcomes that could happen are too many for me to name in this post.  One to think about though is the person that smiles back at you. Whether you realize it or not. You have just established an emotional connection with that person. How does that make you feel when you receive a responding smile?

There have been several conversations about how many muscles it takes to produce a smile and how many it takes for a frown. I’ll share a few here.

From the Snopes  site https://www.snopes.com/fact-check/happiness-is-only-grin-deep/

They mention a few.

One deep-fried-Zen adage advises: “It takes 13 muscles to smile and 33 to frown. Why overwork?”
(The Washington Post, 5 December 1982)

It’s easier to smile than to frown. A smile uses 17 muscles, a frown, 43.
  (Milwaukee Journal Sentinel, 24 February 1997)

Don’t they know it is said you use 35 muscles to frown and four to smile? Why tire yourself?
([Queensland] Sunday Mail, 18 August 1991)

According to doctors we use only four muscles to smile, but when we frown we use 64 muscles — 16 times more.
(The Hindu, 11 March 2000)

When you smile your face delivers a signal to the brain that you are happy. The brain has a connection of some kind to the muscles in your face to say something about your emotional state.  A simple genuine, honest smile can make a difference in how the rest of your day goes.

Let’s try and relate the smile with the customer service  experience. Here are a few statics on how smiling can help in the customer service experience.

From the Toky blog

A good smile can increase confidence by up to 10%, studies have shown. This impression can be seen by people as a vital component in the sales process.

It helps build a good first impression of your business; a customer will always prefer to do business with someone who is happy.

From the Qminder site

Around 73% of customers say they fall in love with a brand thanks to friendly employees. Meanwhile, over 58% of customers are willing to spend more money with companies that provide excellent service.

From the Nicereply blog

Willingness of participants trust towards another person increased 10%, if the person smiled.

A smile is critical in having a successful customer service experience. And guess what? It does not cost you anything.  As you interact with your customer today keep these few suggestions in the forefront of your mind.

A smile can really set the tone of how the customer interaction is going to go. If you are looking for a positive outcome smile today.


A smile can give your customer a feeling of trust. The customer may be more willing to share their concerns with you. Which may result in a successful resolution.


A smile sets that initial emotional bond that is the building block for a lasting customer relationship.


A smile is the antidote that gives the other person hope knowing that you care and value them as a person. Make the smile genuine and authentic. You never know what that other person may be going though and your smile could be the life changer.

I hope you enjoyed reading my blog. If you found the content customer service educating. Please share.


Author: dbeaumont16

Known for delivering outstanding customer support to clients, David Beaumont is a knowledge seeker and results driven visionary who builds relationships with clients and peers by aiding the end-user through training and development tasks. David is a qualified support professional, HDI Certified and holds a Bachelor of Science in Business Administration, Finance from The Ohio State University. He has more than 15 years of experience in customer service, EDI and client support. You can follow him on Twitter @dbeaumont266 or feel free to comment on his blog: https://customerserviceisreal.wordpress.com. You can also connect with him via LinkedIn: https://www.linkedin.com/in/david-beaumont-9299b46/

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